The property business in India is an ever-growing and flourishing business and in times of continuous growth it becomes difficult to manage a large amount of leads. Real estate agents go through the phase of missed leads, delayed follow-ups, and most importantly manual tracking. This makes the need of an Indian Real Estate CRM a must to boost productivity and sales.
A real estate sales CRM will automate routine tasks, auto generate and manage leads, and even enable smart follow-ups and reminders. This makes the business workflow much smoother and fastens day to day operations, reducing the manual efforts. It ensures that every customer interaction is a potential deal and their experience with them is seamless.
The need of a real estate CRM in India is no longer optional but necessary for business growth. It is a way to redefine property sales in India with an advanced CRM that handles everything from pre-sales to post-sales.
Why is a Real Estate Sales CRM required in India?
A common problem faced by estate agents and businesses while scaling the business is the amount of leads and queries that start flowing day in and day out. When tracking and contacting those leads manually it becomes nearly impossible to follow up with each one and the entire system runs in a chaos.
Agents are not able to make proper conversations with the leads because they need to manage hundreds of them. Estate agents are often delayed with their follow ups forcing them to lose a lead which they had spent their time and effort on. In addition, sometimes it may also be difficult to keep track of each lead and every single customer interaction when it is done manually and management will have no real update on any lead.
All this chaos eventually affects the business and this is exactly why an Indian real estate sales CRM is required. It reduces the excess burden on the agents by automating replies to routine queries, converting each query to lead, and enabling smart follow-ups and reminders.
What Will a Real Estate CRM In India Do?
A well reputed and well established real estate CRM in India can contribute significantly towards the business growth. CRM Automations and AI is the future of businesses in India and it is essential to understand how to implement these automations in your business workflow. More importantly, a business needs to understand how the real estate sales CRM automation works.
Automated Messaging & Responses
With the help of a real estate CRM a business can play around with the automations. In cases where a business is scaling it becomes difficult to manage queries in bulk through manual efforts.
With a well-built and integrated real estate CRM, businesses will be able to automate these tasks. Companies can identify routine queries and feed a response in the AI system that will be automatically triggered when a query is asked. This will reduce the manual efforts put in by the agents to respond to daily queries.
Automatic Lead Generation & Smart Enquiry Handling
Most real estate agents often find it difficult to generate high quality leads with scattered messaging all around. This can either amount to missed leads or delayed responses to the ones already in the system.
With a CRM in India specially built for real estate this problem can be resolved within minutes without any human efforts. It instantly captures all the leads from all portals and all campaigns in a single one-view dashboard and also assigns them to the right agent.
Additionally, the agent will get instant notification about the same allowing them to give a quick focused response to the customer without any delays resulting in no lead slips.
One Portal for Multiple Properties
As a real estate business it is common for the companies to have multiple listings on different property portals and it becomes extremely time consuming and exhausting to keep record of all listings and manage them across platforms.
However, with a real estate CRM solution this is now easily manageable. It allows the businesses to sync their data from all platforms on a single dashboard. Now the business has easy access to all their properties and this makes it easier to track leads and inquiries instantly.
Customised Workflows (Fully Configurable)
The theory of all systems fit one is now outdated. Each business team has different abilities and each of them works differently. With an advanced real estate CRM solution businesses can now build fully configurable and customisable workflows to suit their specific process.
This allows the teams to function more efficiently and more effectively. It smoothens the business operations by seamlessly blending with the CRM software for real estate. Companies can drop, drag, and design the steps without any limitations and the team will be able to work at accelerated rates leading to fewer mistakes and lesser discrepancies.
Intelligent Site Visit Management
Executing and managing site visits is a hectic as well as tedious task for the agents. Scheduling one site visit can take hours. Connecting with the customer is of utmost importance but managing and scheduling a seamless site visit experience is equally important.
With real estate CRM software it becomes easier to schedule site visits and each connected party has real-time access to the whereabouts of the agent, what they are doing, and what will happen next. It aims to fasten the process, smoothen workflows, and easy to follow processes.
One Click Cost Sheets Availability
When customers are scouting for properties it is only natural that they ask for the cost of the property. There are various kinds of costs that are added and deducted in property valuation before the final cost is shared with the customer.
With the help of a CRM, the costs that take hours to be calculated are completed instantly, can be updated on the go and is then shared to the customers on the go. This helps the companies easily compete with the competitors by capturing leads faster with one click cost sheets. Also, these calculations are error free, leaving no scope of delay when shared to the customer.
Conclusion
The real estate in India will always be flourishing and the need to capture quality leads is a challenge. A real estate CRM in India helps solve the challenges that slow down the business and enhances the businesses’ capacity to get relevant leads.
A CRM built for real estate in India is making businesses faster, smarter, and competitive in the market. Buying an efficient CRM can cost a valuable amount but looking at a larger picture, this is just a one-time investment that can accelerate business growth.
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